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Nintendo Switch Sales Doubled At GameStop During E3 2018

By Blackmagic on Jul 9, 2018 0 Comments

It's almost been a month since E3 2018, and many are still talking about how well, or how poorly, many of the developers and publishers did during the event. For Nintendo, it really depends on who you talk to. For example, the fans are split between their love of Super Smash Bros Ultimate, and their disappoint that titles like Metroid, Star Fox (minus a collaboration with Ubisoft that is), F-Zero, Yoshi, and more didn't show up. As for investors, Nintendo's stock actually dropped after their digital presentation, with the belief being that Nintendo "failed" to capture the hearts and minds of viewers. Well, someone didn't tell that to the people who went to GameStop during that week.

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For during an interview with GameIndustry.biz, GameStop VP of merchandising Eric Bright noted that not only did the Switch do well for them sales wise during the week of E3 2018 but sales of the console doubled. This is actually the first time that someone has said that sales for the Switch increased during E3 week, proving that the "failure" of the game may have been a bit premature to say.

But it's not just the console that is doing well, Bright also noted that two of the Switch's biggest games for the year, Smash Bros Ultimate, and Pokemon Let's Go Pikachu and Eevee are doing very well pre-order wise:

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"Super Smash Bros is jumping right up to the top of the [pre-order] list. We’re also seeing great reaction from Pokémon Let’s Go, both SKUs, and then of course people are trying to get their hands on the Pokéball [controller] as well."

Indeed, these two titles are what many are looking forward to on Switch, as Pokemon arrives this November, with Smash Bros Ultimate arriving in December. So there is a lot to look forward to this year, especially when you consider all the big 3rd party titles that are coming out this year as well. And while hard numbers for console sales in June aren't out yet, if other stores followed the pattern of GameStop, the Switch will no doubt have done just fine during E3 month.

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This raises the question though, what did gamers see in that presentation that investors didn't? Was it premature of them to sell the stock, causing the price to fall? Well, yes and no. As investors, they look for different things than gamers, including how the future looks in a marketable way. There's no doubt that 2018 will be a lesser year for the Switch in terms of games (not including Smash Bros), but that's simply because last year the system had a plethora of titles that made it one of the greatest gaming years of all time. Including having titles from both Mario and Legend of Zelda, that was never going to be topped.

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On the other hand, it was a bit premature to think that Smash Bros wouldn't be a colossal hit, especially given the sales of the 3DS/Wii U versions from the last generation.

All this proves is that the Switch is doing just fine, and Nintendo is going to keep raking in the rewards that this console is giving.

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